The Q Coach

Performance and mindset coaching.

Championing handlers in pursuit of their dreams

Mindset Coaching

The Q Coach is formed around a singular goal: to get the results YOU want in and out of the ring.

Online Courses

Like to learn on your own? Our online courses fit into your schedule, at your pace.
Dreams are a long time in the making

The moment all the hard work becomes a dream come true

I LOVE this photo for a million reasons.

This is me hugging dear friend and Q-Client, Sue, the moment she learned she won Best in Versatility at our National Specialty with her amazing girl, Amber. She won over many wonderful Berners and I was happier than if I had won myself. This moment is why I love what I do. I love seeing dreams realized.

Photo by Chris Stefanac

Goal Setting

Dream-n-Scheme is the program that started it all – a defined, four-step process for getting clarity, creating a plan, recording feedback and improving your mental game.

Mental Skills Coaching

I help handlers apply mental skills across a variety of venues from agility, to conformation, to obedience, draft and more. Together we uncover the blocks then knock them down.


Managing ring nerves and being able to perform under pressure are key skills for those of us who compete with our dogs regularly. Learn how to build your confidence and get results.

Boot Camp

Sometimes you just need a swift kick in the rear to get you back to crushing those goals. This 5-day Boot Camp is just what you need to get centered and grounded in good habits.

What’s Mindset Coaching?
Who is Coaching For?

A Q-Client put it best: “It’s like having a personal trainer for your mindset.” It’s true that what we focus on grows, and I will help you put tools in place to improve your performance with your dog in and out of the ring. Let’s dismantle the blocks holding you back.

Mental management. Mindset Skills. Mental Game.
These words all get thrown around, but that all boil down to one thing: You’ve got to have the right mindset to compete successfully at the highest levels.
Got a major event to get ready for?
Are your nationals coming up? Or even a local event where you really want to shine? Maybe a dog is coming back from rehab? Let’s get a plan down to prepare you for your big event without putting negative pressure on you and your teammate.
Do you get thrown by disappointment?
Bouncing back is tough for everyone – we don’t achieve something we really wanted, or just get thrown by life. How you bounce back is what counts – let’s get you some tools to help make that bounce faster!
Got ring nerves?
We are all brilliant in practice then struggle when we step across the line to compete. Together we will create habits and practices to increase your confidence when it matters most.

Best of the Q•Blog

Check out the Q-Blog for lessons, insights and stories from the ring. Some of the most popular posts: recounting the time I finished my CD but with loads of shame; and finishing our MACH while having my most disconnected run. Like, ever. Basically, I share my journey in hopes that it serves your journey. We are all students and I’m here learning too!

If you sign up for my emails (below) you will get these posts straight to your inbox!

Getting your head back in the game

I was able to see myself away from my ego and back to the connection I have with my dog. I felt myself becoming more grounded and my ego had no more fight left in her. We did our group stays for practice and the freight haul for conditioning and I let go and enjoyed the time with my dog. I had two more runs in the day to go and I owed my dogs my complete presence.

Your beliefs are getting in your way

Limiting beliefs are those things we’ve taken to heart, accepted as true and make decisions because of them. They’ve taken root, become unconscious and reflexive. We also give our power away to them, believing we are helpless against the “truth” of them. They are even likely based on past experience so the “evidence” we’ve collected validates the belief. Limiting beliefs are powerful suckers!

What my 10 days on the road teaches us about the importance of protecting our rituals

We get into trouble when we abandon the things we know work for us and for our team. Our dogs don’t understand why everything is different, why all the humans seem so keyed up. It’s our job as their teammates to ensure we create the most familiar routines we can so they can also focus on the run.

Hold on loosely

I think of outcome goals as the point on the horizon towards which I’m steering. Do I veer a little north or south on my way? Of course. But I know how to get back on track and most importantly, what I have to do in order to get there (aka process goals, but that’s a different blog!).

The lonely world of dog sports

Who recognizes you on the days when you don’t Q but make a ton of progress? Who sees you have one bar and still it’s your best run of the weekend? Who is there to lift you after you have “just one thing” go wrong? Who is there to cheer on your baby dog?

Connection through curiosity

If you’ve ever longed for connection with your dog but aren’t sure what that looks like or how to get it, this blog’s for you!

Borrowing from Teddy & Brene

There are so many people who let the fear win and don’t try. I’ve entered national events knowing I had little real chance, but I wanted to step into that arena; to test myself and my team; to get my ass kicked in some pretty cool places. Yes, I am competitive, but mostly I want to get better.

Give her a break already! (Your dog, that is)

Our dogs need vacations too – to repair their bodies and their minds. Are you giving your dogs the time off they need?

Get off the strugglebus

Hard work helps us believe we’ve done enough and therefore “earned” it. And when we believe, really believe in ourselves, things start to shift. We can see ourselves struggling, or we can see ourselves doing what we love and working to improve. Failures become feedback and curiosity replaces judgement.

A tale of two migraines

Once upon a time my beloved “Novice A” dog, Karma, got invited to the AKC Agility Invitational the same year we also finished third in the inaugural AKC Rally National Championship - we were having quite the year! Karma was running well, feeling well and we were...

What Clients Are Saying

“What’s changed since I signed up for the program? First and foremost my dogs and I all are experiencing joy!! I have a plan when I walk into any ring about how to manage myself, which has made me more confident about my better conditioned and trained team and guess what, I’m experiencing more success then I ever have, having more fun than I ever have. People are noticing – they keep asking me what’s different and for once I can pin point exactly what’s different!”

– Lori, Colorado

“I was the biggest challenge for our team. Josie and I both were negatively affected by my nervous anxiety and stress until Julie applied her unique techniques to assist me in being the best handler/partner that I could be for our team. Julie’s coaching and support helped us to achieve successes I had not thought possible! ”

– Kim, North Carolina

Through my Q Coach sessions I’ve found ways to be a better teammate with my dog both in and out of the ring. I’ve learned new habits to enhance my success in training and those habits have spilled over into my day to day life where The Q Coach has given me powerful tools for significant lifestyle changes. Even though Julie is a great friend, I never dreamed that making her my “Coach” would be one of the smartest things I could have done. My Q Coach sessions have helped me make changes to become a much happier person. I know my dogs have benefited but the real benefit has been for me. I can’t recommend Q Coach enough!

– Ruth, Washington

About Me

I am a mental skills and performance coach who supports handlers in pursuit of their big goals. As a dedicated competitor myself, I understand what it’s like to want to win in many different arenas.

My clients include handlers who are at the top of their game in conformation, agility, draft, obedience/rally and more. It is my great honor to work with amazing handlers who are dedicated in their pursuit.

Start improving your mental game. Tell me how I can help you.

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